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Adweek

Breaking News in Advertising, Media and Technology

Ad Agency News: Digital, Creative, Social Media & More

News and insights from our editors, reporters and columnists, including coverage of creative and media agencies, both U.S-based and international, as well as strategy, accounts, data and DEI.

Brand Marketing Strategy, News & Analysis

News and insights from our editors, reporters and columnists, including coverage of marketing trends, as well as the tools, technology CMOs use to drive brand strategy.

Commerce: Digital Strategies, Business Trends & More

News and insights from our editors, reporters and columnists, including coverage of the role technology plays in changing consumer behavior across big box retailers, DTC, ecommerce and point-of-sale platforms.

Convergent TV Advertising: Trends, News & Analysis

News and insights from our editors, reporters and columnists, including coverage of broadcast, cable, OTT, connected TV and convergent TV as well as addressable formats and new programming offerings to attract advertisers and improve the viewing

Creativity & Innovation Trends in Marketing

News and insights from our editors, reporters and columnists, including coverage of creativity, the strategy, the process, the craft, the platform and their impact on brand marketing.

Inside the Brand: Interviews & Strategies from Brands Big & Small

Toolkits and playbooks from CMOs, innovators and their communities that inform best practices tied to leadership, talent, DEI, marketing, social marketing and sustainability.

Media Industry News & Analysis

News and insights from our editors, reporters and columnists, including coverage of how the media operates through the lens of audience, innovation and content, including publishing, digital media and platforms.

Performance Marketing: Latest Trends, Agency Strategies & More

News and insights from our editors, reporters and columnists, including coverage of lead-based digital marketing that occurs when a brand or retailer pays a platform or publisher for a lead, click or sale via SEM, SEO, direct mail, commerce, mob

Programmatic Advertising & Media Industry News & Analysis

News and insights from our editors, reporters and columnists, including coverage of the ad tech, both supply and demand, through programmatic and native channels that serve digital TV, publishers and platforms.

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